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The Rise of Video Marketing for eCommerce


The rise of video marketing for eCommerce has become a major trend in recent years, as businesses across the world are starting to recognize the immense potential of this new medium. Video content has been proven to be more engaging and effective than traditional advertising, and it’s no surprise that it’s gaining traction in the eCommerce space.

Video marketing is an excellent way for businesses to showcase their products, create brand awareness, and drive conversions. It’s also a great way to build relationships with customers and strengthen their loyalty. With the right video marketing strategy, eCommerce businesses can reach new heights of success.

What is the advertising trend for 2023?

As the world of advertising evolves, staying up to date on the latest trends is essential for businesses to remain competitive and remain on top of the ever-changing landscape. Here’s a look at some of the key advertising trends we can expect to see in 2023. These are just some of the trends we can expect to see in advertising in 2023. As we move closer to 2023, it’s important for businesses to stay ahead of the curve and ensure they are leveraging the latest advertising strategies to reach their customers.

1. AI-Driven Advertising

Artificial Intelligence (AI) is becoming increasingly popular in advertising, as it can help businesses better understand customer behavior and preferences and deliver more personalized experiences to customers. AI-driven automation tools can also help businesses streamline processes and increase efficiency.

2. Augmented Reality (AR)

AR is becoming more widely used in advertising, as it helps businesses create more immersive experiences for customers. Marketers are leveraging AR to create interactive experiences, such as virtual product tours and virtual try-on experiences.

3. Personalization

Customers are expecting more personalized experiences, and businesses are responding by leveraging data-driven insights to create more tailored campaigns. This includes using customer data to deliver more relevant content and offering personalized recommendations and discounts.

4. Video Content

Video content continues to be a powerful tool for digital marketers. Videos are engaging, memorable, and easy to consume, making them an ideal medium for delivering information. Marketers are also leveraging video content to create interactive experiences, such as virtual product tours and virtual try-on experiences.

5. Social Media

Social media will remain an important part of advertising campaigns. Marketers will continue to use social media to engage with customers, build relationships, and promote their products and services.

6. Voice Search Optimization

Voice search is becoming increasingly popular, and businesses must ensure their content is optimized for voice search. This includes using natural language and long-tail keywords to ensure their content is easily found by voice search algorithms.

7. Influencer Marketing

Influencer marketing is a powerful tool for businesses, as it can help them reach a wider audience and build trust with potential customers. Marketers must ensure they are working with the right influencers and creating campaigns that are tailored to the influencers’ audience.

Is video the future of marketing?

82,5% of all internet traffic this year will come from video. Reels, Tiktoks, Shorts, lives, Longform videos, webinars… Trying to decide which type of video marketing content to use not to mention when and where to use it is enough to make anyone’s headspin. That’s probably why over 92% of entrepreneurs report that they are not using video enough in their marketing, even though they know they should be. It is not your fault. The confused mind does nothing and video marketing is confusing enough to cause any of us to get stuck in overwhelm and confusion.

Let’s get into the seven types of video you should be using in your marketing this year

Short Video Strategy

We can’t talk about video these days without mentioning short form video. However, did you know, there are four types of short form video that you should be using if you want to get the best results? Short form videos can be posted on Tiktok, Instagram Reels, Facebook Reels, YouTube Shorts and even over on Pinterest.  There is a reason that all the platforms are jumping on this, it works. 

Let’s dive in and talk about the four types of short video you should be using:

1- Talk To Camera Videos

This is where you get on camera and record yourself talking to the camera. These videos are really great for your educational and lifestyle content because viewers are able to see your face, hear your voice, and really connect with you.

When your people hear your voice, see your face, get to experience your facial expressions and your mannerisms and all the things that make you, you, it immediately creates a feeling of no like and trust.

Talk To Camera Videos
Talk To Camera Videos

2- Text On Screen Videos

Get in the habit of recording yourself doing boring everyday things in your life like working at your desk, putting on your makeup, making breakfast, folding laundry or reading a book. May sounds weird but here’s where the strategy comes in. Pair these videos with a trending sound or a popular song and add a big block of text over the screen. Use this text to share educational tips, inspiring thoughts, ideas and even to share a little bit of lifestyle and transformation content with your audience. Not only is this one of the easiest forms of video that you can create but it will also generate a ton of followers leads and sales for your business.

3- Trend Videos

No, you do not have to dance. Trends are an incredible way to get what we call algorithmic favor on any platform because the algorithms are trained to listen for specific songs or sounds that are popular right now and push them out to more people. However, here’s the thing with trends you must adapt them to your niche: Trends go viral all the time but going viral with the wrong piece of content can actually ruin your account because it’s going to bring in a ton of followers who like that specific video but aren’t your ideal client. So, the next time you see a trend ask yourself: “How can I take this idea and put a spin on it that would make my ideal client nod, laugh, or feel seen and supported?”

trend videos
Trend Videos

4- Stories

You can use stories on Instagram, Facebook and now even Tiktok to take your audience behind the scenes, share pieces of your lifestyle, quick tips and really anything that you want to talk about. A lot of people use photos and Canva slides in their stories but you should also get in the habit of showing your beautiful face and talking to the camera with your stories. This is going to create no like and trust with your audience and it’s one of the fastest ways to create that immediate bond that we talked about earlier with people who are already following your account.

There are three more types of video that you should be using this year if you really want to amp up the growth of your social media accounts and start generating more leads and sales online.

5- Live Video

You can go live on Instagram, Facebook, Tiktok or YouTube as a way to give additional levels of value and nurture trust and authority with your audience. The really cool thing is that by collaborating with other people in your niche and using live video to interview them, you can also grow your audience because when you interview someone that video won’t just be shown to your audience, of course they’re going to talk about it, they’re going to share it with their audience, and this exposes your business to a whole new group of people who otherwise wouldn’t know you.  On of the biggest tip for going live is:

  • Pick a platform
  • Pick a day
  • Pick a time
  • Be consistent with it

Call your live show something fun. Then, train your audience to expect you to show up every single week and deliver the goods.

Live Video
Live Video

6- Pre-Recorded Longer Videos

This type of video performs best on YouTube. Similar to live video, choose a day and a time each week that you will release your long form video content. Then as soon as it goes live share it to your email list, your social media platforms, and drive as many views as possible to that video in the first 24 hours. While YouTube is a bit of a slow burn compared to the rapid success people are seeing Tiktok or Instagram Reels that doesn’t make it any less valuable. Views on YouTube are search and intent based your videos will have staying power that lasts years.

7- Webinars

A webinar is a 60 to 90 minute video training that you deliver to your audience, that’s free to attend, leads with a ton of value and then sells your offer at the end. They are a triple threat when it comes to marketing. It’s not only results in growth but also leads and sales. You can run webinars using an automated or a live format. There are the seven types of videos that you should be using in your business this year.

Grow Your Business with Social Media

Overall, selling on social media can be a great opportunity for businesses to expand their reach, engage with customers, and generate revenue. With the right strategy, you can capitalize on the power of social media platforms to reach new customers and build relationships with them. It is important to remember to always provide quality content that resonates with your target audience. With the right approach, selling on social media can help businesses grow and succeed.

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