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What is an API and How it Benefits Ecommerce Store


what is an API: Technically speaking, an API stands for application programming interface and is a set of protocols used to develop applications. In practical terms, APIs form the basis of digital connections in our lives, from apps on phones to complex flight control systems. They enable applications of IOT devices to access data and establish connections with external systems, as HTML is enough for their integration.

The digital world is interconnected through them, and businesses can benefit from web APIs as they enable better customer insights, additional purchase options, and more. Companies can expand their existing architecture by transforming their business into a holistic platform.

How APIs are Used Now

How APIs are Used Now

The pervasive use of APIs now enables us to take connectivity for granted. Most applications on our phones, like IOS, or stores we visit daily, are merely APIs with an attached user interface. Nearly every operating system and web page include some kind of API that can be accessed from any web browser.


  • Transferring funds electronically between bank accounts.
  • Accessing multiple bank accounts in one place.
  • Making payments with a smartphone at physical stores.
  • Receiving account balances and transaction notifications in real-time.
  • Setting up automatic payments for recurring bills.
  • Using mobile banking apps to securely access finances from any location.
  • Instantaneously sending money to friends or family via digital payment services.


  • Comparing hotel prices on a single store.
  •  Utilizing smartphones for boarding passes.
  •  Accessing real-time updates on delayed flights.

Searching on Facebook

Searching on Facebook

  • Ability to search using partial or full names
  • Results ordered by proximity
  • Includes images with a particular person tagged in them.

Finding a New Restaurant

  • Consolidation of reviews from multiple stores.
  • Making reservations through a third-party application.
  •  Finding restaurants close by based on the type of cuisine desired.

Staying Up To Date With Social Media

  • Keeping track of a particular hashtag on Twitter.
  • Sharing an article from a news website on Facebook.
  • Embedding a YouTube video on a webpage.
  • Creating polls on Twitter.
  • Responding to comments and messages on Instagram.
  • Tagging people in posts on Facebook.
  • Automatically posting updates from one platform to another (e.g., linking a Twitter account to a Facebook page).
  • Posting images, videos, and other media across multiple platforms.
  •  Creating link previews that appear on social media posts.
  • Scheduling posts in advance for optimal timing.
  • Tracking and analyzing user engagement with social media posts.

Ecommerce stores are Using APIs to Grow Customer Bases

Ecommerce stores are Using APIs to Grow Customer Bases

API development is creating fresh opportunities and potentially new income sources for stores that use them properly. They enable customers to find what they need more quickly while suggesting related products they may not know about. Brands are connecting with customers through social media accounts, and single products can be sold across multiple marketplaces without costly extra investment. Those businesses that are successfully utilizing service APIs are reaping the rewards.

So, what advantages can your store gain by employing APIs?

Move At The Speed Of Business

Customers today demand quick access to information. Instead of calling a physical store or customer service, they would rather check if you have the shirt they want in their size and buy it straight from their devices. Automating this process is essential to offer a better user experience and reduce staff workload. ​

Quickly Scale To Meet Changing Needs

Ecommerce businesses need to be able to respond quickly and adjust to changing demands. Without the right programmers, it can be difficult for companies to manage surges in interest. APIs offer a solution for scaling up on demand when traffic increases, allowing ecommerce stores to stay online and seize sales opportunities that would otherwise be lost. By connecting their internal systems to the cloud, businesses can ensure they can keep up with customer demand.

Keep Data Safe

Keep Data Safe

Most APIs feature robust security measures that protect data, both in transit and while stored. These effective APIs help reduce the risk of malicious actors gaining access to sensitive customer and payment information.

Technically, ecommerce stores are not directly connected to third-party servers. Using an API, data is delivered from the store to the server securely, preventing any potential vulnerabilities associated with backend server access.

Examples Of Apis Ecommerce Stores Regularly Used

From displaying essential product details to controlling shipping and engaging with customers, public APIs are utilized at almost every customer contact point by ecommerce platforms. These are the usual APIs broadly adopted in the rising API economy for automating processes or bettering experience. The design of APIs is always advancing and has come a long way.

Product Information To Display Features

These APIs offer developers total control over product catalogs and the data shown. This can involve descriptions, images, prices, or SKUs. Users can access databases directly and get the latest information instantly.

Search APIs To Easily Navigate The Store

Search APIs To Easily Navigate The Store

Creating a store from the ground up is difficult. It can be especially challenging as stores become more advanced and complex. Therefore, it often makes sense to use an open API instead. An effective search API that can quickly crawl product data and generate accurate results tailored to match user queries can significantly boost sales. Fortunately, you can use several open APIs based on open-source architecture.

Payment API That Make Checkout Easy

Making payment processes smooth and hassle-free is essential to avoid customers abandoning their shopping carts. To facilitate this, a comprehensive payments API should be used to process various types of electronic payments for a seamless checkout experience.

Shipping APIs That Provide Accurate Delivery Dates

Shipping APIs That Provide Accurate Delivery Dates

Quality shipping APIs give customers accurate estimates of when their orders will be processed, shipped, and delivered. They also give customers peace of mind by providing real-time tracking information via a Google Maps API. This boosts customer confidence in the business and encourages them to make repeat purchases.

Convert Currency To Encourage International Customers

Providing accurate pricing information for customers in markets that don’t use USD as their official currency can increase the likelihood of purchase. By making it easy to understand the cost in local currencies, you make it easier for customers who would otherwise be unfamiliar or uncomfortable with the default US Dollar pricing. There are more countries without USD than those with it, so this is a great way to boost sales by catering to customers worldwide.

Shopiroller customers can use private APIs in various aspects of their stores. From managing stock to completing orders, our clients can maximize the potential of their stores by utilizing the powerful systems that may be incorporated into Shopiroller. We have developed specific API guidelines that apply specifically to this platform.

Catalog API Streamlines Catalog Creation


Using the Shopiroller catalog API, creating and managing catalogs is simpler than ever. It can be easily incorporated into existing stores, streamlining inventory control by:

  • Facilitating synchronization of extensive and complicated inventory catalogs.
  • Combining physical stores with eCommerce platforms.
  • Utilizing analytics and reporting to gain valuable customer information.

Login API Connects Shopiroller Accounts 

The Login API from Shopiroller simplifies identity management and facilitates the connection of user accounts on Shopiroller stores to other popular identity management systems. By utilizing this API, customers benefit from an improved experience due to the:

  • Implement customer logins using Active Directory, Google Apps, Microsoft, Amazon, or Facebook.
  • Embed Shopiroller stores into non-commerce content management systems (e.g., WordPress).
  • Provide single sign-on access to stores through identity provider integrations.

Cart API Brings New Insights Into Buying Decisions

Cart API Brings New Insights Into Buying Decisions

The cart API provides owners with insightful data and a detailed understanding of customer purchasing behaviors. With this knowledge, they can make informed decisions to increase sales. The cart API allows them to gain insight into the motivations behind customers’ choices and make smarter, data-driven decisions.

  • Allowing full visibility of cart data, including items added and removed.
  • Designing customized solutions to suit specific needs, such as analytics, pricing, and checkout features.
  • Personalizing user shopping experiences through tailored carts.


Q: What Are The Benefits Of Using The Shopiroller Api?

A: The Shopiroller API offers several benefits, including streamlined catalog creation, simplified identity management, personalized user shopping experiences, and insights into customer purchasing decisions. Additionally, businesses can use the API to build customized solutions for specific needs, such as analytics, pricing, and checkout features.

Q: How Does Shopiroller Api Help Businesses Increase Sales?

A: The Shopiroller API provides insights into customer buying behaviors which can be used to inform data-driven decisions and optimize sales. Additionally, personalized user shopping experiences enabled by the API tend to increase customer satisfaction and loyalty, driving more business for the store.

Q: What Is Shopiroller?

A: Shopiroller is an eCommerce platform with powerful APIs that allow businesses to create, manage and optimize their online stores. It provides features such as catalog creation, identity management, analytics and reporting, checkout customization, and more.

Q: What Are The Features Of The Login Api?

A: The Login API simplifies identity management and facilitates the connection of user accounts on Shopiroller stores to other popular identity management systems. It provides features like single sign-on access to stores through identity provider integrations, customer logins using Active Directory, Google Apps, Microsoft, Amazon, or Facebook, and embedding Shopiroller stores into non-commerce content management systems.


By utilizing the powerful Shopiroller API, businesses can improve their customer experience and increase sales. From streamlined catalogs to optimized checkout processes, the APIs offered by Shopiroller can provide an essential layer of functionality that boosts customer satisfaction and loyalty. With comprehensive logistics features and personalized buying experiences, these APIs are key to running an efficient eCommerce store. Build your store with Shopiroller today and unlock the full potential of your online business!

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