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9 Best E-commerce Email Marketing Software


If you’re an eCommerce business, there is an easier way to get new leads without needing to put in extra hours at the office! It’s email marketing, and it can have an incredible ROI of up to $42 for every $1 spent.

Email marketing software can help you manage the entire process, from creating and managing email lists to optimizing emails for conversions, and automating the workflow.

We have put together the best email marketing software to help make your life easier in 2023!

What are the Benefits of Using eCommerce Email Marketing Software?

If you’re still uncertain about the advantages of email marketing software, let us explain the advantages to you first:

  • Increased customer engagement: Sending out regular emails to customers can help keep your eCommerce business front of mind for potential buyers. It’s a reliable technique for increasing people’s interaction with your company.
  • Send personalized emails: Email marketing software makes it incredibly easy to customize your emails for different groups of people on your mailing list.
  • Save time with email marketing automation: Once you installed the software, you can create automated email sequences in response to customer actions.
  • Boost your content marketing through emails: Email marketing is an effective way to disseminate newsletters and other materials to potential customers on a regular basis. It is an excellent way to promote your most successful content.
  • Get live, actionable data for your campaigns: Email marketing tools can track data such as click-throughs, bounce rates, and open rates, giving you up-to-date insights into the success of each campaign. Over time, this can generate a snowball effect, with future campaigns leading to increased conversions.

A lot of eCommerce marketers have mentioned various advantages associated with email marketing. It’s important to select the ideal email marketing platform for your eCommerce business in order to maximize these advantages.

What are the Benefits of Using eCommerce Email Marketing Software?
What are the Benefits of Using eCommerce Email Marketing Software?

9 Best Email Marketing Software for eCommerce in 2023

We have conducted thorough research and come up with our best selections of email marketing tools for eCommerce businesses.

1. Omnisend

Omnisend, a company established in 2013, provides a comprehensive marketing automation solution geared toward eCommerce businesses. Its name references the wide array of omnichannel marketing services it offers. An ideal choice for rapidly expanding online stores, Omnisend could be the right fit for you.


Omnisend has distinguishing characteristics, such as:

  • This platform provides the capability to form automated processes and link multiple marketing platforms like email, text messages, push notifications, and WhatsApp messages.
  • It has a selection of pre-developed automated sequences tailored to eCommerce needs such as cart and browses abandonment.
  • It comes with real-time reporting of email campaigns and the ability to group customers.
  • Furthermore, it is simple to set up third-party connections with the majority of eCommerce websites like Shopify.

2. EngageBay

In 2017, EngageBay was established as a comprehensive cloud-based CRM platform that caters to small and rapidly expanding e-Commerce businesses. It includes three components – Marketing Bay, Sales & CRM Bay, and Service Bay – and has established itself as a key player in the all-in-one CRM solutions sector.

engagebay email marketing

Here are some features that make EngageBay stand out:

  • Track your sales and advertising efforts through a single, unified dashboard.
  • This provider has a substantial selection of email templates tailored to eCommerce operations that offers a great price-to-value ratio when compared to their competitors.
  • The email editor includes drag-and-drop functionality, allowing you to customize emails with a few different widgets.
  • Additionally, you can use the system to create automated emails, double opt-in confirmations, lead scoring, and qualification.

3. Sendinblue

Sendinblue is a comprehensive marketing and CRM software that is suitable for e-Commerce companies of all sizes. Established in 2012, the platform stands out due to its provision of unlimited contacts in each pricing package.

  • This software is beneficial to eCommerce marketers because of its user-friendly drag-and-drop email authoring tool, advanced marketing automation capabilities (featuring a transactional email section that supports WhatsApp and SMS notifications), and compatibility with third-party applications like Shopify and WooCommerce.
  • The only slight downside to the service is that the Free Plan has a restriction of 300 emails per day.

4. ActiveCampaign

In 2003, ActiveCampaign started out as a consulting business, and since then has evolved into one of the top companies in the customer experience automation industry. If you run an eCommerce business and need powerful marketing automation features with a bit of a higher cost, this platform may be the perfect choice for you.

ActiveCampaign email marketing
  • ActiveCampaign provides robust marketing automation capabilities, allowing users to set up automation from templates for things like abandoned cart emails and sign-up forms.
  • It also offers excellent omnichannel messaging capabilities that are compatible with email campaigns, plus integrations with eCommerce platforms like Shopify and BigCommerce.
  • There are also great features for A/B testing and ensuring email delivery.

5. GetResponse

Since its beginnings in 1997 with the release of its first autoresponder, GetResponse has grown to become a comprehensive marketing platform, beyond just email marketing. It now includes functions such as drag-and-drop website and landing page builders, e-Commerce tools, and webinar hosting.

GetResponse email marketing
  • This platform provides outstanding email testing capabilities, which are among the highest quality available.
  • Its reports and analytics provide users with thorough insights into how their marketing campaigns are doing.
  • Additionally, GetResponse contains powerful marketing automation and lead segmentation options, but they don’t have a free package.
  • It also allows for the monitoring of Facebook and Instagram ads from the GetResponse dashboard, and transactional emails can be sent out through its API or SMTP.

6. Mailchimp

Mailchimp, a comprehensive marketing platform since its 2001 debut, is now a major player in the industry. It is well known for its email marketing capabilities and automated marketing services. With 45 pre-built automation templates available, it is especially useful for eCommerce businesses.

Mailchimp email marketing
  • This service provides great reports and analytics for eCommerce businesses.
  • You can keep an eye on how your campaigns are doing continuously, and measure yourself against rivals.
  • Despite the fact that a free plan is available, it contains a lot of helpful features. Unfortunately, A/B Testing and email scheduling aren’t included but the user interface is straightforward and simple to get started with.
  • There are around 800 third-party integrations accessible.

7. HubSpot

Since 2006, HubSpot has been a major player in providing email marketing solutions as part of their HubSpot Marketing Hub. Their comprehensive platform is suitable for both small and large eCommerce companies, giving them an all-in-one marketing solution.

HubSpot email marketing
  • HubSpot provides a range of free templates, the ability to schedule emails up to 12 months in advance, and automated mobile optimization tools that can all be monitored on the email dashboard.
  • It also has outstanding workflow-based marketing automation features.
  • You can evaluate the success of your email campaigns with real-time analytics on the email dashboard.

8. ConvertKit

ConvertKit was established in 2013 with the goal of providing email marketing tools to bloggers, YouTubers, and podcasters. It has since expanded to serve eCommerce marketers as well. A key benefit of ConvertKit is that their ‘Free’ plan includes a limitless number of landing pages, registration forms, and broadcasts.

ConvertKit email marketing
  • ConvertKit offers a wide range of capabilities for tagging and segmentation, making it perfect for eCommerce businesses to run specific email marketing strategies.
  • It’s easy to use the custom domain to sell digital items such as ebooks, courses, and more. And, there is only a 3.5% fee for each product sold.
  • Additionally, ConvertKit makes it straightforward to add or delete subscribers to campaigns with the help of its effective tagging system.

9. Mailmodo

Mailmodo is a sophisticated email marketing platform that offers a comprehensive package of services to businesses. This includes AMP email, No-code email builder, Dedicated IPs, and High Deliverability, which can assist businesses in optimizing their email campaigns, boosting engagement, enhancing conversion rates, and generating revenue.

Mailmodo email marketing

Launched in 2020, Mailmodo has swiftly become a popular email marketing platform, particularly due to its one-of-a-kind features, including managed deliverability, AMP email support, and sophisticated segmentation functions.

  • Mailmodo provides support for AMP emails, enabling businesses to craft interactive and gripping emails with forms, surveys, carousels, and other advanced content.
  • In addition, the platform offers pre-made automated workflows, such as abandoned cart emails, welcome series, and post-purchase follow-ups, to assist eCommerce businesses in converting leads into customers.
  • Furthermore, Mailmodo’s no-code email template builder can produce visually appealing emails with AMP elements quickly and effortlessly.
  • Lastly, the platform provides A/B testing to compare different email variations and determine the most successful version.

Final Words

These 9 Best E-commerce Email Marketing Software provide a wide range of features that can help you create emails that are effective, engaging, and attractive.

Do you need more? Check these blogs out!