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Going Online: Making The Leap From Brick-And-Mortar To E-Commerce


It’s no secret that the retail industry is in flux. Brick-and-mortar stores are closing at an alarming rate while online sales continue to grow. Now is the time if you’re a business owner who has yet to make the jump to e-commerce.

The jump from a brick-and-mortar store to an online business is a big decision. There are a lot of factors to consider, from the cost of setting up an online store to the changes you’ll need to make to your marketing and shipping strategies. But with careful planning and execution, going online can be a great way to expand your business and reach a new customer base. 

This article will take you through transitioning your business from brick-and-mortar to e-commerce. We’ll cover everything from setting up an online store and creating a marketing plan to choosing the right payment gateway and shipping strategy. With our help, you can jump to e-commerce with confidence and success.

Brick Mortar stores vs eCommerce

The rise of online shopping and the impact on brick-and-mortar businesses:

In recent years, there has been a dramatic shift in how people shop. Thanks to the rise of online shopping, consumers now have more choices regarding where they buy their products. This increase in selection has had a profound impact on brick-and-mortar businesses, particularly those that sell consumer goods. These businesses have often been forced to adapt or close their doors.

The rise of online shopping has caused several changes in the way that brick-and-mortar businesses operate. The most significant change is the way that these businesses market themselves. In the past, companies could rely on foot traffic and word-of-mouth to attract customers. However, in the age of online shopping, businesses need to find new ways to get their products in front of potential customers. This often means investing in digital marketing tools like search engine optimization and social media marketing.

Another change that has occurred is the way that businesses manage inventory. In the past, companies could get away with stocking only a limited selection of products. However, in the age of online shopping, customers expect to be able to find what they’re looking for quickly and easily. As a result, businesses must stock a more extensive selection of products and ensure they are always well-stocked. This can be a challenge for brick-and-mortar businesses, as it requires a significant investment in inventory.

The rise of online shopping has also had an impact on the way that brick-and-mortar businesses price their products. In the past, companies could rely on markups to generate profits. However, in the age of online shopping, customers are very price-sensitive and are often willing to shop around to find the best deal. As a result, many brick-and-mortar businesses have had to reevaluate their pricing models and become more competitive.

Despite these challenges, many brick-and-mortar businesses have been able to adapt and thrive in the age of online shopping. By understanding the impact that online shopping has had on consumer behaviour, these businesses have been able to make the necessary changes to stay competitive. As a result, while online shopping may have changed the landscape of retailing, it has not necessarily spelt doom for brick-and-mortar businesses.

From Bricks to Clicks: Making the Smooth Transition to E-commerce:

Transitioning from brick-and-mortar stores to e-commerce can be complex and uncertain for many businesses. With more people shopping online than ever, it makes sense for companies to have an online presence. But how do you make the switch?

Here are five tips for making a smooth transition from brick-and-mortar to e-commerce:
  • Research Your Target Market:

Before transitioning to e-commerce, you must research your target market. Knowing who you are targeting is essential in designing your website, creating content for your blog or social media accounts, and deciding what products or services you will offer online. It is also essential to research your competitors and identify potential areas where you can differentiate yourself.

Research Your Target Market
  • Design a Professional Website:

Once you’ve identified your target market and researched your competition, the next step is to design a professional website that reflects who you are as a company and appeals to your target customer base. Ensure the design is visually appealing, easy to navigate, and optimized for different devices (such as laptops, tablets, or smartphones). Additionally, ensure that all necessary information is easily accessible (such as contact information or return policies).

Design a Professional Website
  • Leverage Social Media Platforms:

Social media platforms are great tools for engaging with customers online and building relationships with them over time. Use these platforms to connect with customers by posting updates about new products or services, sharing behind-the-scenes content about your company culture, or responding to customer inquiries quickly and professionally. You can also use social media platforms such as Facebook Ads or Google Ads to promote special offers or discounts on certain items to drive sales.

Leverage Social Media Platforms
  • Consider Using Shopping Bots:

Shopping bots (also known as chatbots) are computer programs that use artificial intelligence (AI) technology to interact with customers in real time and answer their questions about products or services offered by an organization. They can be used for various tasks, such as providing recommendations about products based on customers’ purchases or answering frequently asked questions about orders with an organization. Businesses can increase customer engagement and boost sales revenue by utilizing this technology with other marketing strategies (such as email campaigns).

Consider Using Shopping Bots
  • Utilize Email Marketing Strategies:

Email marketing is another excellent way for businesses transitioning from brick-and-mortar stores into e-commerce stores because it allows them to reach out directly to their existing customer base via email instead of relying solely on organic search traffic from Google or other search engines. When creating email campaigns, focus on crafting compelling subject lines that grab attention so that people open the emails! Additionally, consider segmenting your lists so that each email sent out is explicitly tailored towards different types of customers based on past purchases, interests, etc. This will help ensure that customers feel safe from irrelevant content.

Utilize Email Marketing Strategies

Transitioning from brick-and-mortar stores into e-commerce stores can be easy if done strategically!

Unlocking the Benefits of an Online Store:

If you’re a business owner who has yet to sell your products and services online, now is the time! An online store can boost your business significantly and bring in new customers from all over the world. Let’s explore some of the benefits of launching an online store

  • Cost Savings: 

Unlike a traditional brick-and-mortar store, an online store can save you money on overhead costs like rent, utilities, and staffing. Plus, plenty of free or cost-effective tools can help you create a professional eCommerce website without breaking the bank. 

  • Reach More Customers: 

With an online store, you can reach customers across the globe instead of just those in your local area. This means that you’ll have access to a much larger pool of potential buyers, giving you more significant opportunities for sales growth and expansion into new markets

  • Better Customer Service: 

With an online store, customers can easily find what they need at any time of day or night without waiting on the phone or trekking down to your physical location if it’s not convenient for them. In addition, with automated shipping options like printable shipping labels and tracking numbers, customers can track their orders from start to finish without needing to contact customer service directly. 

  • Increase Profitability: 

An online store allows you to set up automated processes like email marketing campaigns and loyalty programs which can help boost profits by encouraging repeat purchases from existing customers and attracting new ones through referral programs and special offers such as discounts or free shipping. 

  • Easier Inventory Management: 

An online store makes it easy for you to manage inventory levels in real time so that you always know what’s in stock and what needs ordering from suppliers before it runs out entirely. This helps ensure that customers are always satisfied when they come looking for something specific only to find out it isn’t available anymore because it was sold out weeks ago due to insufficient inventory management practices! 

So, an online store offers countless advantages over traditional brick-and-mortar stores—from increased reach and cost savings to improved customer service capabilities and increased visibility – there are many reasons why businesses should consider transitioning into the digital age through creating an e-commerce website! 

creating an e commerce website

What are some strategies for driving traffic to your website?

If you are looking for ways to increase your website traffic, you’ve come to the right place. Driving traffic is essential for any website that wants to generate leads, sales, and conversions. Here are some of the most effective strategies for driving traffic to your website.

Optimize Your Content For Search Engines:

Optimizing your content for search engines is one of the most important strategies for driving traffic. This means using keywords and phrases to rank higher in search engine results pages (SERPs). Optimizing your content with relevant keywords and phrases can increase the chances of people finding your website when they search for something related to what you offer.

Create Quality Content Regularly:

Creating quality content that is interesting and engaging to readers—and consistent in frequency—is critical to increasing website traffic. The more compelling content you have on your site, the more likely people will visit regularly. This could include blog posts, articles, videos, podcasts, infographics, or any other content that resonates with your target audience. You can also repurpose existing content into different formats to ensure you consistently produce fresh material for visitors to enjoy.

UtilizeUtilize Email Marketing:

Email marketing is a powerful way of driving traffic back to your website from existing customers or followers who have already expressed an interest in what you offer. You can send out newsletters or promotional emails that include links to the site, allowing readers to find out more about what you do or purchase something from you directly from the email itself.

As you can see, plenty of strategies are available to drive more traffic back to your website. So go ahead and start implementing these today so that you can start seeing results quickly!


In conclusion, making the leap from brick-and-mortar to eCommerce can be daunting, but it’s possible. You’ll need to set up your online store properly, choose the right platform and ensure your website is optimized for search engines. Once you have that taken care of, you can focus on creating great content and driving traffic to your site. Remember to market your business offline as well; this will help get the word out about your new eCommerce venture.

If you’re looking to make the leap from brick-and-mortar to eCommerce, Shopiroller can help. We are an online store builder that makes creating and customizing your eCommerce store easy. We have a wide range of templates and themes to choose from, and we offer a range of features and tools to help you get the most out of your online store. Plus, we provide 24/7 customer support, so you can always get help when you need it. Contact us today to learn more about how Shopiroller can help you take your business online!

Shopiroller can help you take your business online