“Unlock the Secret to More Visibility”
There are a variety of practical strategies that can be utilized to boost your website traffic. Here, we have outlined some eCommerce marketing techniques and tips to help you get started.
But first, is your eCommerce site optimized for sales?
Whether you are new to the eCommerce world or have been operating for some time, it’s essential to assess your user experience regularly. Even if you have excellent marketing strategies, you will find it difficult to convert visitors into customers if your website needs to be more precise, organized, and professional. Here are a few things to look out for:
Intuitively organize your website, providing customers with clear pathways to navigate your pages and discover the products they are looking for. If your product catalog is not visible on the homepage, make sure to include a prominent button directing shoppers to the appropriate page; this may be labeled “Shop Now” or “Start Shopping.”
- When crafting your product descriptions, website design, and pricing, speak directly to your desired customer base. By creating a tailored experience for visitors, you can ensure they don’t just enter and exit without interaction. Make sure customers feel like the brand is speaking to them specifically.
- Remember that visuals are key. In this day and age, the stunning product photography is essential for customers to visualize themselves using your products. Supplement static images with product videos and customer-generated content to provide social evidence of your brand’s trustworthiness.
- Refrain from being economical with product information. Ensure that your product descriptions are complete and precise. You don’t want customers to avoid buying because they have more questions than responses after examining your products – or, if they do buy, you’ll want to prevent a high number of returns due to “item not as described.”
- Provide an easy checkout process to increase the success rate of online purchases. Make sure your payment system is straightforward and accepts many different forms of payment, such as major credit cards, Apple Pay, or BNPL solutions like Shopiroller Payments. This will ensure that customers can complete their purchases quickly and with minimal effort.
- Ensure that your return policy is simple to locate. According to Invesp, more than two-thirds (67%) of customers desire to check a return policy before concluding an order. You should ensure that your return policy can be easily accessed so shoppers can be assured while shopping.
How to drive traffic to your online store?
Once your site is ready to receive visitors, experiment with the following tactics and strategies to maximize your reach.
Attract customers with a sales campaig
Target your audience on Facebook
- Show off your business on instagram
- Lean into email markrting
- Optimize your site for SEO
- Utilize content marketing
- Engage influencers or brand partners
- Advertise on google
Attract customers with a sales campaign
An effective discount pricing plan can attract customers and not break your budget. It’s essential to develop a strategy that makes them feel they are getting a good deal while avoiding a price war. To help you out, here are some promotional ideas to consider:
- Incentivize visitors to sign up for your mailing list by offering a competition or giveaway and providing a coupon or free shipping on their first purchase. This will not only encourage customers to try out your brand but also allow you to stay in touch with them.
- Offer online shoppers a special incentive by creating an “online only” coupon. This can be a percentage or fixed amount off their final purchase. Promote this offer to existing customers and those who visit your physical store if you have one. You can apply the coupon directly from Shopiroller to specific products or collections. Get creative and encourage customers to make their purchases through your platform!
- Create a feeling of immediacy. Announce a flash sale, offer free shipping for a limited time, or have a huge holiday sale. Increase anticipation by adding a countdown timer to your website for an event or promotion that you are offering. This will encourage people to hurry and take advantage of the offers available.
- Offer a buy-one-get-one 50% off (or free) deal to encourage shoppers to purchase multiple items from your store. BOGO campaigns are an effective way of liquidating certain products.
Note: Creating an attractive sale is just the beginning. Without a proper promotional strategy (e.g., advertisements, email campaigns, or social media promotions), you might not reach people and let them know about your offer, so make sure to include that in your plan.
Target your audience on Facebook
Facebook is the world’s most popular social media platform, with over two billion monthly active users. It provides a wealth of opportunities for businesses and individuals to leverage, such as:
- Create a Facebook page for your business. Start by establishing a page where customers can find important store information. Also, use this page to share and promote any content that connects to your websites, like special offers, blog posts, or new product launches.
- Create pay-per-click (PPC) Facebook ads to reach new audiences with relevant interests, browsing habits, and backgrounds. Utilize Shopiroller’s AI-powered Facebook Ads tool to test your campaign, track sales, and locate the ideal audience for targeting. Adjust your ad campaigns based on what best suits your business goals.
- Integrate a Facebook shop and let customers view your products while on the platform. Utilizing Shopiroller, this process is simplified, and you can connect your eCommerce site to your Facebook shop in no time. All changes or updates to your product listings will be reflected in the Facebook store, which can be easily managed through the backend of your website.
Show off your business on Instagram
Instagram can be an invaluable tool for your business to boost website traffic and cultivate your brand’s image. Kaneko, pictured above, is a great example- their Instagram page offers design inspiration and introduces its founder Kae to the world. With over 175,000 followers, Kaekoo has built up a devoted fan base due to Kae’s creative flair and unmistakable personality. To get started on Instagram, consider taking the following steps:
- Ensure your Instagram bio is optimized for your business by providing helpful information, such as a link to your store, contact details, and possibly some humorous content. Optimize your profile today!
- Utilize videos to make your Instagram page stand out. Show off your brand’s personality by posting behind-the-scenes footage of your products or team members on Stories and Reels. Use “link” stickers in stories to direct visitors to a web page where they can browse and purchase your products.
- Integrate Instagram with your website for an easy shopping experience. Link up your Instagram feed to your online store so customers can shop for items they love simply by clicking on the image from your social media channel. This feature is similar to Facebook shop, allowing customers to view product information and check out directly from Instagram.
Lean into email marketing
Email marketing for online stores can be incredibly successful in driving customers to your site, with an average of $40 earned for every dollar spent. This makes it one of the most profitable digital marketing strategies available, even in a world where social media platforms dominate. It is worth taking the time to implement it into your sales strategy.
The initial move is to increase your email list. You can incentivize people to give their email addresses by placing a lightbox on your site that offers shoppers a discount if they provide their email addresses. Furthermore, you can put a signup form at the bottom of your website so visitors can subscribe at any point.
As you progress with developing your email list, consider the kinds of emails you would like to try. Should you deliver a weekly or monthly bulletin? Do you want to showcase an upcoming sale or launch a new item? What content will motivate shoppers to patronize your products instantly and in the long run?
- Choose a suitable eCommerce email platform carefully. Opt for one that is user-friendly and allows you to customize page layouts, sync contact information, and monitor your metrics. Many free options are available, including Shopiroller’s email marketing tool.
- Test out different subject lines. Your subject line is critical for grabbing your reader’s attention and getting them to open the email. Ensure that it is concise, compelling, and pertinent to what’s inside the message. Keep it short and punchy to maximize its effectiveness.
- Keep written content concise and attractive. Ensure each word has a purpose, grabs attention, and encourages visitors to take your direct action (CTA).
- Mix up your communication with your email subscribers. Instead of just sending promotional material, provide helpful or inspiring content to them. This will help create a sense of connection between them and your brand.
- Make sure you stick to your eCommerce branding strategy when crafting your emails. Please ensure the visuals, copy, and other elements match the store’s branding so shoppers can easily recognize it no matter where they find it. Keeping these components consistent will help create a strong brand identity.
Optimize your site for SEO
Your target market is probably already searching for products like yours on Google. You must ensure that your website appears in the initial search results by applying an effective eCommerce SEO plan.
To ensure that your SEO strategy is successful, you must understand vital technical terms such as “keywords” and “metadata.” These elements can significantly impact the rankings of your website on Search Engine Result Pages (SERPs) by informing search engines about when and how to display your products.
For each page of your site, you should optimize separately. Shopiroller offers some helpful SEO tools that will help simplify this process since they can automatically apply the same optimization across multiple pages simultaneously.
Note: Even when your SEO efforts are successful, it may take some time before you reach the coveted first page, so practice patience.
Utilize content marketing
Content marketing is an effective way to increase website traffic if you are a newer business hoping to stand out among more prominent brands or to boost your brand’s reputation.
Your eCommerce content marketing strategy should be carefully planned with a particular target audience in mind. Keep in mind that the primary focus of the content is not necessarily to generate sales but rather to arouse interest in your products and establish your business as an expert within the industry. Some of the most common forms of content marketing include:
- When you’re getting started with blogging, it’s important to remember that it is a long-term endeavor. If done correctly, your blog can bring in potential customers and help improve your visibility on search engine results pages. Your blog can be used to share industry knowledge and insights, encourage people to buy from your store or even gain links from reputable sources.
- Create captivating, short video content related to your field and business and share it on YouTube, social media platforms, or your eCommerce website. Videos can help answer customers’ queries about your business, demonstrate how to use a product, or offer intriguing information.
- Publish exciting facts and figures about your industry by creating an eye-catching infographic. Not only will it draw potential buyers to your business, but it will also help you gain valuable backlinks from relevant journalists and publications. Ensure the infographic prominently features your brand’s logo and website URL.
Engage influencers or brand partners
Exploring outside your existing network can help you draw more attention to your site and reach new, relevant audiences. Establishing relationships with respected influencers or partners in a related field increases the credibility of your business for potential customers. To find popular accounts within your industry on Instagram, try using Webstagram—an Instagram web viewer with advanced features—and searching for keywords related to your business.
Once you have compiled your list of potential influencers or brands, start building a rapport with them to create mutual trust. Give them an overview of your brand, and send samples of your products so they can better understand what it is that you offer. Additionally, give them exclusive discounts to pass along to their followers, or provide them with a commission for any purchase made due to your collaborative efforts. This can encourage long-term partnerships and create a more effective brand promotion.
An affiliate marketing program can be utilized to streamline the process of working with influencers and make it more effective. This could lead to increased Instagram posts, videos, and blog posts that link back to your store, ultimately driving more traffic toward it.
Advertise on Google
With SEO, you can attract visitors naturally, while Google ads provide traffic through paid placements. Ads can be tailored to specific demographics, locations, devices, and keywords. Numerous ad types are available for selection, including:
Search Ads: Text-based advertisements at the top of Google search results.
Shopping Ads: Ads with product information shown on the Google search page, Shopping tab, partner sites, and in Google’s Display Network.
Display Ads: Advertisements featuring text, images, videos, or rich media distributed on Google’s Display Network.
Video Ads: Video commercials that appear across YouTube.
Remarketing campaigns provide the perfect opportunity to re-engage people who have visited your site previously. Please make sure you take advantage of such campaigns and target campaigns that can help draw people back to your website and engagingly show them your brand.
Q: How can I use video to promote my business?
A: Videos are a great way to share information about your business and products. You can create engaging content tailor-made to your field and business, then share it on YouTube, social media platforms, or your eCommerce website. This will help answer customers’ queries and convert them into customers.
Q: What is the best way to engage influencers?
A: Establishing relationships with respected influencers or partners in a related field can help increase the credibility of your business for potential customers. To do this, give them an overview of your brand and send samples of your products so they can better understand what it is that you offer. Give them exclusive discounts or a commission for any purchase made due to your collaborative efforts.
Q: What are the best types of Google Ads?
A: The best types of Google Ads include Search Ads, Shopping Ads, Display Ads, and Video Ads. Search Ads are text-based advertisements that appear at the top of Google search results. Shopping Ads feature product information on the Google search page, Shopping tab, partner sites, and in Google’s Display Network. Display Ads offer text, images, videos, or rich media distributed across Google’s Display Network. Video Ads are video commercials that appear across YouTube.
Q: What best way to bring more eyes to my products?
A: You can bring more eyes to your products by utilizing different marketing and advertising strategies, such as SEO, Google Ads, social media, influencer partnerships, and remarketing campaigns. Carefully consider which platforms you are investing in and ensure they align with your ideal customers’ preferences and actions. Create engaging content tailored to your field and business, then share it across several platforms. This will help draw more attention to your products.
Q: What other strategies can I use to promote my eCommerce store?
A: Other effective strategies for promoting your eCommerce store include creating email campaigns, optimizing for organic search results, leveraging user-generated content, and ensuring a seamless customer experience. You can use social media to engage customers, form relationships with influencers to increase credibility, and partner with affiliate networks to drive traffic and sales.
Q: How do I optimize my website for organic search results?
A: Optimizing your website for organic search results involves a variety of tactics, such as using relevant keywords, improving page load speeds, creating quality content, and optimizing image sizes. Ensure you regularly update your website with new and accurate information to remain current and relevant to users. This will help your website rank higher in organic search results.
Expand your eCommerce store’s scope by testing the strategies outlined above. Carefully consider which platforms and campaigns you are investing in, making sure they align with the preferences and actions of your ideal customers. With the right plan in place, you can quickly gain visibility and bring more customers to your store. So, what are you waiting for? Start building your online dream store with shopiroller today!